Media Sales Today - Latest Comments

Re: Make ‘Em Pretty: Give QR Codes A Facelift for Marketing Success

Craig Lapson — Sat, 29 Mar 2014 05:35:29 -0000

Jessica. I agree on you. QR codes should be more innovative and pretty. Make them colorful and add more & more details of your brand in it. Custom QR codes really still have some good future. Otherwise it won't bring you more advantages.

Re: Sales Managers: Lighten Up Already

C. Lee Smith — Wed, 26 Mar 2014 09:44:45 -0000

Then if the "under-achieving sales slacker," doesn't improve, maybe they need to be encouraged to find a better career fit.

Re: Google is Training Your Media Salespeople

Faye Oney — Thu, 20 Mar 2014 16:09:45 -0000

In her session, Merritt said that Google's business model isn't selling advertising - they're a technology company. What they get with their TDMA program is an international sales team of resellers, selling their products and ultimately making money for Google.

Re: Google is Training Your Media Salespeople

C. Lee Smith — Fri, 14 Mar 2014 09:46:03 -0000

Consider me skeptical. What does Google get out of all of this? Indoctorination to Google as the end-all and be-all for digital marketing? Access to your better salespeople and managers? They're not a charity.

Re: Sales Myths: BUSTED!

ed sumner — Tue, 11 Feb 2014 12:07:39 -0000

Just a different way of defining terms... outcomes... results by another word, will be inevitably connected with the inputs that created them... measuring those inputs leads inexorably back to stats. There are a couple of ways of improving outcomes... one is more numbers at the beginning of the process... another is improving the ratios throughout the process. That's the focus on quality.

Re: Top 10 of 2013: 5 Crucial Components of a Media Sales Presentation

Faye Oney — Thu, 16 Jan 2014 12:45:11 -0000

Thanks Margie, a unique idea - one that addresses their audience's needs - should always be part of the solutions at the end of the proposal. Creative ideas are really what advertisers are looking for! Thanks for your comment!

Re: Top 10 of 2013: 9 Words to Cut From Your Sales Conversations

Reuben — Tue, 31 Dec 2013 10:45:01 -0000

"Honestly" is one of my pet peeves. Is everything not prefaced by "honestly" not honest? Or, more likely, in my experience, is everything after "honestly" b.s.?

Re: Top 10 of 2013: 5 Crucial Components of a Media Sales Presentation

maalbert — Fri, 27 Dec 2013 11:10:25 -0000

Always add a unique IDEA - something that will actually cause the viewer/listen/user a reason to take action and engage with the advertiser. Something more than a discount which we all expect already. The ability to get useful information? A registration for a prize they care about that is associated with the advertiser (not an iPad unless they are Apple!)? Buying spots is great but what is the content of the campaign that will cut through the already cluttered universe?

Re: Is Method Acting the Secret to A Successful Presentation?

Guest — Tue, 10 Dec 2013 10:21:55 -0000

This is in line with what @gitomer says: "don't give a presentation, give a performance!"

Re: Time Management: Busy Work vs. Getting Things Done

cleesmith — Tue, 26 Nov 2013 15:41:44 -0000

William, some people can't detect sarcasm on the Internet, but I can! LOL

Re: Time Management: Busy Work vs. Getting Things Done

William Hoelzel — Tue, 26 Nov 2013 15:35:41 -0000

Higher value work can be done badly, and that will make people question my competence. But no one can judge me for how I emptied my email box! That's why I do low value tasks -- to reduce risk, in part. And then, like all perfectionists, I tackle important projects when time is short -- so I can blame poor performance on lack of time!

Re: Time Management: Busy Work vs. Getting Things Done

Connie — Tue, 26 Nov 2013 08:02:42 -0000

I think I'd like to change the title of this article to "I'm too busy working to get anything done". That is often the case when we are overwhelmed with emails.
My solution has been to unsubscribe to EVERTHING in emails I can without it affecting my work. Additionally, if you don't own an iPad - buy one... It changed my life. Just the simple task deleting emails over the breakfast table allows for a clean slate when you do get to work. With those two changes, now when I arrive at work, I'm ready to tackle the "to do" list instead of spending half the day reading emails and industry reports.

Re: Make Sure You Do These 4 Things

cleesmith — Mon, 18 Nov 2013 11:07:32 -0000

Just beware that food photography can be tricky.

Re: Why did you lose the sale? Really?

Elaine Colton — Tue, 12 Nov 2013 19:28:31 -0000

Love you Jeffrey- haven't seen your articles for years. I think I went to a sales seminar you gave years ago, in Baltimore.

Re: Improve Productivity With These 45 Tips

Jessica — Thu, 31 Oct 2013 12:17:53 -0000

Hi Ron! Here is the link to the article, and it can also be found hyperlinked in the original post.

http://www.thedailymuse.com...

Re: Improve Productivity With These 45 Tips

Jacquie — Thu, 31 Oct 2013 11:37:49 -0000

Agree with Ron - where is the rest of the article? Looks interesting and would like to implement.

Re: Improve Productivity With These 45 Tips

Ron — Thu, 31 Oct 2013 09:47:37 -0000

Where is the article? All I can see is a suggestion for a 1-3-5 plan and then asked what I think of it. Where are the 45 tips? Help

Re: Short Prospecting Emails Keep Readers’ Attention

FastPoster — Thu, 24 Oct 2013 07:49:54 -0000

Agreed. (too wordy?)

Re: 9 Words to Cut From Your Sales Conversations

John Pfeifer — Thu, 24 Oct 2013 07:32:41 -0000

If we recorded a conversation - or a role-played sales presentation - and played it back for the benefit of the salesperson or sales manager, it would quite simply scare us to the core. I am convinced that "like" as a filler word has become the most frequently spoken word in the English language. Ok, maybe a slight exaggeration, but not a big one. Try recording your salespeople - or yourself in a normal coaching conversation - but be prepared to NOT like what you hear.

Re: 9 Words to Cut From Your Sales Conversations

benarm — Thu, 17 Oct 2013 09:49:26 -0000

I guess, uh, that's awesome.

Re: 9 Words to Cut From Your Sales Conversations

cc122678 — Thu, 17 Oct 2013 08:09:43 -0000

totally, awesome and absolutely. overused and juvenile.

Re: Boost Productivity By Ditching Bad Clients

Caelan Huntress — Tue, 15 Oct 2013 12:58:32 -0000

I do it all the time.

Since I offer a lit of different services in my business, I had to figure out which ones were the most profitable, and build my business around that. The types of clients that want the least profitable work, I don't chase after those clients, and I often turn them down.

Making more money in less time is more important to me than having a client get a great deal on my services.

Re: Add Suspense to Spice Up Sales Calls

Angela R. — Mon, 09 Sep 2013 12:36:59 -0000

It would be great if you could give some examples.

Re: 9 Words to Cut From Your Sales Conversations

maalbert — Thu, 29 Aug 2013 12:58:39 -0000

"You guys" "huge" "tons" "obviously" - I could list many more that are unprofessional and distracting and we do most of them unconsciously. We all need to pay more attention to the words we use.

Re: 9 Words to Cut From Your Sales Conversations

cleesmith — Wed, 28 Aug 2013 17:17:14 -0000

Some of the examples Diane gives on her original piece using the word "but" are quite impactful.